![]() Which brings us nicely onto ‘ heart on my sleeve’.įor those of you that have been on Mars for the last few days, this AI-generated track mimics the musical style and voices of Drake and The Weeknd. This, however, does not mean that they will not be equally transformational and disruptive within the confines of the music business. ![]() The business, societal and even humanity implications are so vast that the implications for music are small in comparison. ![]() Of course, people will amplify it as well, but AI itself is already creating many of the new pathways. But while it was human-power that unlocked that potential of the first two, it is the technology itself that is the accelerant for AI. Those technologies have one big thing in common: what they could become is ungovernable by its originators. In my 20+ years as a media and tech analyst, only three technologies have had a level of hype that felt like it was going to live up to expectations: 1) the internet (which was already in full swing by the time I started out – I’m not that old) 2) smartphones / apps and 3) AI. Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter.
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